# identity.md

## Organization Overview
- **Company Name:** Celluma
- **Mission:** To offer an illuminating approach to total health and wellness through scientifically proven, innovative, effective, and safe products based on NASA-researched technology.
- **Company Structure and Legal Entity:** Operates as Celluma Light Therapy, a brand under BioPhotas.
- **Founded Date and Location:** Founded in 2012 in Southern California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to total health and wellness, emphasizing scientific proof, innovation, effectiveness, and safety in product development.

## Operations & Structure
- **Business Model and Operational Approach:** Develops and provides professional-grade LED light therapy devices, leveraging scientifically proven, NASA-researched technology for health and wellness applications.
- **Location(s) and Geographic Presence:** Headquartered in Southern California.
- **Key Partnerships and Affiliations:** Utilizes NASA-researched technology as a foundation for product development.